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A heap of bright green matcha powder on a dark surface

CATALOGUE 2026

Matcha &
hojicha.

PRICE

$65–900/kg

MOQ

5 kg

SAMPLE

20–30 g

HOW WE PRICE

Price depends on three things.

  1. Harvest season

    1st harvest (spring picking) is the highest grade.

  2. Grinding method

    Stone-milled on granite mills gives a finer, artisan texture.

  3. EU pesticide standards

    Selected products meet EU limits (EU MRLs). Test results on request.

TASTE SCORES

How to read the scores.

Every matcha is scored 0–10 on five points.

COLOR
Higher = bright, vivid green.
UMAMI
Higher = deep, rich taste.
SWEETNESS
Higher = mellow, less bitter.
AFTERTASTE
Higher = clean, pleasant finish.
BODY
Higher = strong in lattes. Lower = light and easy to drink.

THE LINEUP

Find your matcha.

14 products · Tap a card for the taste chart and details.

  • Bright green YMSC matcha powder heaped on a dark surface
    RECOMMENDEDKagoshima

    Yutakamidori

    SAMPLE

    $4.00 / 20 g

    Open details

    Single-origin Kagoshima matcha. 1st harvest, machine-milled.

  • KIKU matcha powder heaped on a dark surface
    Kagoshima

    Okumidori

    SAMPLE

    $6.00 / 20 g

    Open details

    Single-origin Kagoshima matcha. 1st harvest, stone-milled.

  • SR7 matcha powder heaped on a dark surface
    Uji, Kyoto

    Okumidori & Saemidori

    SAMPLE

    $27.00 / 30 g

    Open details

    Single-origin Uji matcha. 1st harvest, stone-milled.

  • Bright green SR8 matcha powder heaped on a dark surface
    Uji, Kyoto

    Okumidori & Yabukita

    SAMPLE

    $9.60 / 20 g

    Open details

    Single-origin Uji matcha. 1st harvest, stone-milled.

  • SR4 matcha powder heaped on a dark surface
    Uji, Kyoto

    Okumidori & Yabukita

    SAMPLE

    $9.00 / 30 g

    Open details

    Single-origin Uji matcha. 1st harvest, stone-milled.

  • SR5 matcha powder heaped on a dark surface
    Uji, Kyoto

    Yabukita Blend

    SAMPLE

    $7.80 / 30 g

    Open details

    Single-origin Uji matcha. 1st harvest, machine-milled.

  • SR1 matcha powder heaped on a dark surface
    Uji, Kyoto

    Yabukita Blend

    SAMPLE

    $6.60 / 30 g

    Open details

    Single-origin Uji matcha. 1st & 2nd harvest, machine-milled.

  • YAME 1 matcha powder heaped on a dark surface
    Yame, Fukuoka

    Okumidori & Yabukita

    SAMPLE

    $6.00 / 20 g

    Open details

    Single-origin Yame matcha. 1st harvest, stone-milled.

  • YAME 2 matcha powder heaped on a dark surface
    Yame, Fukuoka

    Yabukita

    SAMPLE

    $4.80 / 20 g

    Open details

    Single-origin Yame matcha. 1st harvest, stone-milled.

  • Photo coming soon

    Yame, Fukuoka

    Saemidori

    SAMPLE

    $4.40 / 20 g

    Open details

    Single-origin Yame matcha. 2nd harvest, stone-milled.

  • Shizuoka A matcha powder heaped on a dark surface
    Shizuoka

    Okumidori, Tsuyuhikari & Yabukita

    SAMPLE

    $6.60 / 30 g

    Open details

    Single-origin Shizuoka matcha. 1st harvest, machine-milled.

  • AKOG matcha powder heaped on a dark surface
    Nishio, Aichi

    Yabukita Blend

    SAMPLE

    $6.90 / 30 g

    Open details

    Single-origin Nishio matcha. 1st harvest, stone-milled.

  • Dark brown KS-HOJ hojicha powder heaped on a dark surface
    Hojicha · Kagoshima

    Deep Roast

    SAMPLE

    $3.30 / 30 g

    Open details

    Deep-roasted hojicha made from tencha, the same leaves used for matcha. Rich umami, great balance and very little bitterness.

  • Amber ARI-HOJ hojicha powder heaped on a dark surface
    Hojicha · Sayama

    Medium Roast

    SAMPLE

    $3.30 / 30 g

    Open details

    Medium-roasted hojicha from Sayama, Saitama, roasted mainly from the stems. Naturally sweet aroma and a smooth, mellow taste.

View Full Catalogue

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Photo colours may differ slightly by lighting. Scores are RIKYU’s own tasting assessments.

HOJICHA

What is
hojicha?

A hojicha latte in a stoneware cup beside a dish of roasted hojicha powder on a wooden table

  • Roasted, not ground fresh

    Matcha is ground from fresh leaves. Hojicha is made from roasted tea leaves, from deep roast (KS-HOJ) to medium roast (ARI-HOJ).

  • Low caffeine, great with milk

    Gentle and easy to drink, even in the evening. Pairs beautifully with milk.

WHOLESALE INQUIRY

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matcha?

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COMPANY

FRIENDS CORP.
Representative: CEO | Mizuki Yasuda

OFFICE

THE E.A.S.T Nihonbashi-Tomizawacho 9-4,
7th Floor, Chuo Ward, Tokyo 103-0006