About Us
The people, values, and mission behind RIKYU Matcha.
Mizuki Yasuda
Founder
RIKYU Matcha was founded by CEO Mizuki Yasuda with a singular mission: to bridge the gap between Japan's finest matcha farmers and global businesses that demand authenticity. Having spent years navigating Japan's tea industry, Mizuki witnessed firsthand how quality matcha was being lost in a chain of intermediaries. RIKYU was born from that frustration — and from a belief that businesses deserve a direct, honest, and transparent supply partner they can grow with.
WHO WE ARE
RIKYU Matcha is a dedicated B2B matcha company built on one belief: the world deserves access to authentic, ceremonial-grade Japanese matcha — at the scale businesses actually need. We connect global brands directly with premier farmers across Japan's most revered tea regions, cutting out intermediaries and bringing transparency to every step of the supply chain.
OUR PHILOSOPHY
We built RIKYU on the principles that guided Sen no Rikyu himself — simplicity, honesty, and a reverence for the craft. Every decision we make is shaped by these values: from how we select our farming partners to how we communicate with our clients. We don't just sell matcha. We protect the integrity of a centuries-old tradition while making it accessible to businesses worldwide.
Services
More than a supplier — RIKYU is your strategic Matcha partner. From OEM and white-label production to custom blends and bulk supply, we adapt to your business model. Our bilingual team provides product development support, brand positioning guidance, and matcha education, backed by direct partnerships with Japan's premier growing regions.
